Integrated marketing communications 2003-2004
Chris Fill
| Year of publication: |
2003
|
|---|---|
| Authors: | Fill, Chris |
| Institutions: | Chartered Institute of Marketing (contributor) |
| Publisher: |
Oxford : Butterworth-Heinemann |
| Subject: | Communication in marketing | Examinations | Study guides | Integriertes Management | Marketing | Kommunikation |
| Extent: | 248 p. 30cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7506-5708-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009590101