Integrated marketing communications: A Chinese ad and PR agency perspective
Year of publication: |
2005
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Authors: | Kitchen, Philip J. ; Li, Tao |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 24.2005, 1, p. 51-78
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