Integrated Marketing Communications in U.S. Advertising Agencies
| Year of publication: |
1997
|
|---|---|
| Authors: | Schultz, Don ; Kitchen, Philip J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 5, p. 7-18
|