Integrating customers and suppliers in retail co-innovation
Year of publication: |
2020
|
---|---|
Authors: | Albors Garrigós, Jose ; Miguel Molina, María de |
Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 63.2020, 3, p. 33-41
|
Subject: | Co-innovation | Customer focus | Retailing | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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