Integrating mechanisms for marketing and R&D : commentary
Abbie Griffin and John R. Hauser
| Year of publication: |
1994
|
|---|---|
| Authors: | Griffin, Abbie |
| Other Persons: | Hauser, John R. (contributor) |
| Publisher: |
Cambridge, Mass. : Marketing Science Institute |
| Extent: | 38 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 94,116 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013409699