Intellectual capital assets and brand value of English football clubs
Year of publication: |
2019
|
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Authors: | Leitão, João ; Baptista, João |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 19.2019, 1/2, p. 8-34
|
Subject: | brand value | football | intellectual capital | human capital | organisational or structural capital | relational capital | Immaterielle Werte | Intangible assets | Fußball | Football | Humankapital | Human capital | Markenführung | Brand management | Markenimage | Brand image |
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