Interaction between Shelf Layout and Marketing Effectiveness and its Impact on Optimizing Shelf Arrangements
| Year of publication: |
[2013]
|
|---|---|
| Authors: | van Nierop, Erjen |
| Other Persons: | Fok, D. (contributor) ; Franses, Philip Hans (contributor) |
| Publisher: |
[2013]: [S.l.] : SSRN |
| Subject: | Werbewirkung | Advertising effects | Category Management | Category management | Monte-Carlo-Simulation | Monte Carlo simulation | Bayes-Statistik | Bayesian inference |
| Description of contents: |
Allocating the proper amo ...
|
| Extent: | 1 Online-Ressource (38 p) |
|---|---|
| Series: | ERIM Report Series Reference ; No. ERS-2006-013-MKT |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 27, 2006 erstellt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012754318