Interactions between customer relationship management technology infrastructure, loyalty & customer satisfaction : evidence from Iran
Meysam Dadar, Ghanbar Amirnejad
Year of publication: |
März 2017
|
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Authors: | Dadar, Meysam ; Amirnejad, Ghanbar |
Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 1, p. 1326-1333
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Subject: | CRM Infrastructure | CRM Success | Customer Satisfaction | Customer Loyalty | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Iran | Dienstleistungsqualität | Service quality |
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