Interactive branding : eine interaktions- und wissensorientierte Perspektive
Markus Pfeiffer
| Year of publication: |
2002
|
|---|---|
| Authors: | Pfeiffer, Markus |
| Publisher: |
München : FGM-Verl. |
| Subject: | Electronic Commerce | Markenpolitik | Wissensmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | LXXVIII, 188 S. : Ill., graph. Darst. |
|---|---|
| Series: | Schriftenreihe Global branding. - München : FGM-Verl.. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 2002 |
| ISBN: | 3-934491-30-8 |
| Classification: | Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004717023