Interaktive, digitale Einkaufserlebnisse in Innenstädten
Alternative title: | Interactive digital customer experience in high street retailing |
---|---|
Year of publication: |
2017
|
Authors: | Betzing, Jan Hendrik ; Beverungen, Daniel ; Becker, Jörg |
Published in: |
HMD : Praxis der Wirtschaftsinformatik. - Wiesbaden : Springer Vieweg, ISSN 1436-3011, ZDB-ID 1015731-1. - Vol. 54.2017, 317, p. 659-671
|
Subject: | Dienstleistungsgestaltung | Digitales Einkaufserlebnis | KMU im Handel | Ko-Kreation |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | German |
Notes: | Literaturangaben Zusammenfassung in englischer Sprache |
Other identifiers: | 10.1365/s40702-017-0343-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Schön, Cornelia, (2016)
- More ...
-
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik, (2020)
-
The impact of transparency on mobile privacy decision making
Betzing, Jan Hendrik, (2020)
-
Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail
Barann, Benjamin, (2022)
- More ...