Internal branding and job satisfaction : investigating the roles of brand individuality and personality-brand fit
Year of publication: |
2022
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Authors: | Knop, Sebastian |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 70-81
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Subject: | Internal branding | Mechanical engineering | Brand individuality | Personality-brand fit | Job satisfaction | PLS-SEM | Arbeitszufriedenheit | Markenführung | Brand management | Markenimage | Brand image |
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