Internal branding process : exploring the role of mediators in top management's leadership-commitment relationship
Year of publication: |
April 2016
|
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Authors: | Terglav, Katja ; Ruzzier, Maja Konečnik ; Kase, Robert |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 54.2016, p. 1-11
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Subject: | Top management's brand-oriented leadership | Employee brand knowledge | Employee-brand fit | Psychological contract | Brand commitment | Markenführung | Brand management | Führungskräfte | Managers | Führungsstil | Leadership style | Mitarbeiterbindung | Employee retention | Implizite Kontrakte | Implicit contracts | Markenimage | Brand image |
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