Internal Branding Process : Exploring the Role of Mediators in Top Management's Leadership – Commitment Relationship
Year of publication: |
2017
|
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Authors: | Terglav, Katja |
Other Persons: | Konecnik Ruzzier, Maja (contributor) ; Kase, Robert (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Führungsstil | Leadership style | Mitarbeiterbindung | Employee retention | Führungskräfte | Managers | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (23 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Hospitality Management, Apr. 2016, vol. 54, pp. 1-11 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 20, 2016 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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