Internal Marketing (IM): a literature review and research propositions for service excellence
Year of publication: |
2010
|
---|---|
Authors: | Farias, Salomão Alencar de |
Published in: |
Brazilian Business Review. - Fundação Instituto Capixaba de Pesquisas em Contabilidade, Economia e Finanças (FUCAPE). - Vol. 7.2010, 2, p. 99-115
|
Publisher: |
Fundação Instituto Capixaba de Pesquisas em Contabilidade, Economia e Finanças (FUCAPE) |
Subject: | Internal marketing | human resources management | service excellence |
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