The influences of internal marketing on service excellence of hotel businesses in Thailand
Year of publication: |
2013
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Authors: | Saknarong, Atchareeya ; Ooncharoen, Nantana ; Jadesadalug, Viroj |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 13.2013, 4, p. 67-94
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Subject: | internal marketing | internal communication | training and development | recompense strategy | inspiration creation | service excellence | employee satisfaction | employee commitment | competitive intensity awareness | perceived customer needs | management support | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Thailand | Interne Kommunikation | Internal communication | Kundenzufriedenheit | Customer satisfaction | Internationales Marketing | International marketing | Mitarbeiterbindung | Employee retention | Arbeitszufriedenheit | Job satisfaction | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor |
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