Internal marketing impact on business performance in a retail context
Year of publication: |
2009
|
---|---|
Authors: | Panigyrakis, George G. ; Theodoridis, Prokopis K. |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 37.2009, 7, p. 600-628
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Internal marketing | Business performance | Retailing | Supermarkets | Greece |
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