Internalising a brand across cultures: the case of IKEA
| Year of publication: |
2011
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|---|---|
| Authors: | Tarnovskaya, Veronika V. ; Chernatony, Leslie de |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 39.2011, 8 (21.6.), p. 598-619
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