The brand I call home? : employee-brand appropriation at IKEA
Veronika V. Tarnovskaya
| Year of publication: |
2011
|
|---|---|
| Authors: | Tarnovskaya, Veronika V. |
| Published in: |
Branded lives : the production and consumption of meaning at work. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-092-1. - 2011, p. 128-147
|
| Subject: | Markenführung | Brand management | Möbelhandel | Furniture retailing | Markenimage | Brand image | Schweden | Sweden | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384357