International activities of football clubs, fan attitudes, and brand loyalty
Year of publication: |
2019
|
---|---|
Authors: | Maderer, Daniel ; Holtbrügge, Dirk |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 4, p. 410-425
|
Subject: | Integration-responsiveness | Standardization | Adaptation | Brand loyalty | Emerging markets | Football | Fußball | Markentreue | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports | Schwellenländer | Emerging economies | Markenimage | Brand image | Markenführung | Brand management | Sportorganisation | Sport organization |
-
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh, (2022)
-
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind, (2021)
-
Brand Loyalty of Fans Towards the the Buriram United Football Club
Puncreobutr, Vichian, (2016)
- More ...
-
Maderer, Daniel, (2014)
-
Die Internationalisierung von Fußballvereinen am Beispiel des FC Schalke 04
Holtbrügge, Dirk, (2012)
-
WiSt-Fallstudie - Die Internationalisierung von Fußballvereinen am Beispiel des FC Schalke 04
Holtbrügge, Dirk, (2012)
- More ...