International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour
Year of publication: |
2019
|
---|---|
Authors: | Blazquez Cano, Marta ; Boardman, Rosy ; Xu, Luyu |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 22.2019, 1, p. 110-126
|
Subject: | flagship stores | store atmospherics | international retail | in-store experience | luxury retailing | purchase behaviour | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Einzelhandel | Retail trade |
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