International Franchise Expansion: Does Market Propinquity Matter?
Year of publication: |
2008
|
---|---|
Authors: | Hoffman, Richard C. ; Kincaid, Joel F. ; Preble, John F. |
Published in: |
Multinational Business Review. - Emerald Group Publishing Limited, ISSN 2054-1686, ZDB-ID 2070887-7. - Vol. 16.2008, 4, p. 25-52
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Internationalization theory | Gravity model | Franchise expansion | Franchise activity |
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