International market entry of wholesale companies in emerging markets : Metro Cash & Carry in India
Anja Geigenmüller and Marko Schwertfeger
| Year of publication: |
2011
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|---|---|
| Authors: | Geigenmüller, Anja ; Schwertfeger, Marko |
| Published in: |
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven. - Wiesbaden : Gabler, ISBN 978-3-8349-2967-9. - 2011, p. 341-356
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| Subject: | Metro Group | Internationaler Markteintritt | International market entry | Großhandel | Wholesale trade | Deutschland | Germany | Indien | India | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009304626