International marketing
Philip R. Cateora, John L. Graham
| Year of publication: |
2007 ; 13. ed., internat. ed.
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|---|---|
| Authors: | Cateora, Philip R. ; Graham, John L. |
| Publisher: |
Boston [u.a.] : McGraw-Hill/Irwin |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXII, 702 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-110594-8 ; 978-0-07-110594-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004570830