International marketing
Michael R. Czinkota ; Ilkka A. Ronkainen
| Year of publication: |
c2004 ; 7. ed., internat. student ed
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | [Ca. 700 S.] in getr. Zählung Ill., graph. Darst., Kt |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 0-324-28289-3 ; 0-534-55853-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001754458