International marketing in rapidly changing environments

edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing.

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Year of publication:	2014
Other Persons:	Jean, Ruey-Jer Bryan (contributor) ; Chiou, Jyh-Shen. (contributor) ; Zou, Shaoming (contributor)
Publisher:	Bingley : Emerald Group Publishing Limited
Subject:	Internationales Marketing \| International marketing

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Extent:	1 online resource (xix, 261 p.)
Series:	Advances in international marketing. - Bingley : Emerald, ZDB-ID 2401791-7. - Vol. v. 24
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Description based upon print version of record Enth. 10 Beitr. Systemvoraussetzungen: Acrobat Reader FRONT COVER; INTERNATIONAL MARKETING IN RAPIDLY CHANGING ENVIRONMENTS; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; ABOUT THE CONTRIBUTORS; MARKETING INNOVATION IN AND FROM EMERGING MARKETS: AN INTRODUCTION; SECTION I: MARKETING INNOVATION FROM EMERGING MARKETS; ENHANCING MARKET RESPONSIVENESS THROUGH KNOWLEDGE TRANSFER AND KNOWLEDGE CODIFICATION: EVIDENCE FROM FOREIGN SUBSIDIARIES IN CHINA; INTRODUCTION; CONCEPTUAL FRAMEWORK AND HYPOTHESES; METHOD; RESULTS; DISCUSSION AND IMPLICATIONS; CONCLUSION; REFERENCES AN EXPLORATIVE STUDY ON THE IMPACT OF IT CAPABILITIES ON INTERNATIONAL KEY ACCOUNT MANAGEMENT CAPABILITIES AND FIRM PERFORMANCE IN INTERNATIONAL CUSTOMER-SUPPLIER RELATIONSHIPSINTRODUCTION; THEORETICAL DEVELOPMENT; METHODOLOGY; CONCLUSIONS; LIMITATIONS AND FURTHER RESEARCH; NOTE; REFERENCES; THE IMPACTS OF INSTITUTIONAL DIFFERENCES ON LEARNING IN INTERNATIONAL STRATEGIC ALLIANCES; INTRODUCTION; THEORETICAL FRAMEWORK AND HYPOTHESES; RESEARCH METHODOLOGY; RESULTS; DISCUSSION AND CONCLUSION; REFERENCES; SECTION II: ENTREPRENEURSHIP AND SMES EXPORTERS EXAMINING THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND EXPORT PERFORMANCE: THE MODERATING ROLE OF COMPETITIVE INTENSITYINTRODUCTION; THEORETICAL FRAMEWORK AND HYPOTHESES; RESEARCH METHODOLOGY; RESULTS; DISCUSSION AND IMPLICATIONS; REFERENCES; ADOPTING NEURAL NET METHODOLOGY FOR LITERATURE MAPPING AND THE GENERATION OF RESEARCH IDEAS: AN EXAMPLE AT THE INTERFACE OF ENTREPRENEURSHIP, ICT, AND ECONOMIC DEVELOPMENT; SPECIFYING THE AREA OF ENQUIRY; SUITABILITY OF CATPACII™ TO AID LITERATURE MAPPING; ANALYSIS AND RESULTS; DISCUSSION; CONCLUSION AND IMPLICATIONS; REFERENCES APPENDIX A: LIST OF ABBREVIATIONS FOR PERCEPTUAL MAP OUTPUTSECTION III: EXPORT MARKETING CHANNELS; CHANNEL STRATEGIES OF FOREIGN SALES SUBSIDIARIES: THE CASE OF FIRMS FROM DEVELOPING COUNTRIES OPERATING IN DEVELOPED COUNTRIES; INTRODUCTION; LITERATURE REVIEW; RESEARCH METHODOLOGY; CASE FINDINGS AND DISCUSSION; DISCUSSION; CONCLUSION; REFERENCES; APPENDIX: TOPICS USED TO GUIDE INTERVIEWS; EFFECTS OF THE TRANSACTION CHARACTERISTICS ON THE SIDE OF DEPENDENCE IN A CONTEXT OF VERTICAL COORDINATION: THE CASE OF FRESH PRODUCE EXPORTS FROM CHILE TO EUROPE; INTRODUCTION THEORETICAL ASPECTS ON DEPENDENCEMAIN FEATURES OF OUR CASE STUDY; ANALYSIS; CONCLUSION; ACKNOWLEDGMENTS; NOTES; REFERENCES; SECTION IV: GLOBALIZATION AND CULTURE; WAVE OF HOME CULTURE AND MNC PERFORMANCE: THE KOREAN WAVE (HALLYU); INTRODUCTION; LITERATURE REVIEW ON CULTURE IN INTERNATIONAL BUSINESS; THE CONCEPTUAL FRAMEWORK; RESEARCH METHOD; IMPLICATIONS AND DISCUSSION; LIMITATIONS AND CONCLUSION; REFERENCES; A RECONCEPTUALIZATION OF THE DEGREE OF COMPANY GLOBALIZATION; INTRODUCTION; CONCEPTUAL BACKGROUND; METHODOLOGY; DISCUSSION AND CONCLUSION; ACKNOWLEDGMENTS; NOTES; REFERENCES APPENDIX: SELECTED SURVEY ITEMS FOR THE FINAL DoCG SCALES (DIMENSION - SUB-DIMENSION AND ITEMS)
ISBN:	978-1-78190-897-6 ; 978-1-78190-896-9 ; 978-1-78190-896-9
Other identifiers:	10.1108/S1474-7979(2013)24 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012050432