International marketing
Vern Terpstra ; Ravi Sarathy
| Year of publication: |
2000 ; 8. ed.
|
|---|---|
| Authors: | Terpstra, Vern ; Sarathy, Ravi |
| Publisher: |
Fort Worth, Tex. : Dryden |
| Subject: | Internationales Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 753 S.: graph. Darst., Kt. 1 Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-021112-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004841623