International trade intermediaries and the transfer of marketing knowledge in transition economies
The process of market reform that characterizes the move away from regimes of central planning in transition economies creates a need for managers to acquire the techniques and skills of marketing. In contrast with an extant emphasis on inward direct investment, this study examines the role played by international trade intermediaries in the transfer of marketing knowledge across borders. Data collected from manufacturers in central China reveal that the value of marketing knowledge transferred is contingent upon intermediary performance of export marketing services and the likelihood of intermediary replacement.
Year of publication: |
2010
|
---|---|
Authors: | Ellis, Paul D. |
Published in: |
International Business Review. - Elsevier, ISSN 0969-5931. - Vol. 19.2010, 1, p. 16-33
|
Publisher: |
Elsevier |
Keywords: | China Exporting Management in transition economies Marketing |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Market orientation and performance : a meta-analysis and cross-national comparisons
Ellis, Paul D., (2009)
-
Distance, dependence and diversity of markets : effects on market orientation
Ellis, Paul D., (2007)
-
Is market orientation affected by the product life cycle?
Wong, Hiu-Kan, (2007)
- More ...