Is market orientation affected by the product life cycle?
Year of publication: |
2007
|
---|---|
Authors: | Wong, Hiu-Kan ; Ellis, Paul D. |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 42.2007, 2, p. 145-156
|
Subject: | Produktlebenszyklus | Product life cycle | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Schätzung | Estimation | Hongkong | Hong Kong |
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