Internationale Marketingforschung : Informationsgewinnung für das internationale Marketing
Erich Bauer
| Year of publication: |
2009 ; 4., überarb. u. aktual. Aufl.
|
|---|---|
| Authors: | Bauer, Erich |
| Publisher: |
München : Oldenbourg |
| Subject: | Internationales Marketing | International marketing | Internationale Marktforschung | International marketing research | Deutschland | Germany | Marketingforschung |
| Description of contents: | Description [degruyter.com] ; Description [degruyter.com] |
Online Resource
| Extent: | XXIV, 479 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | In: Oldenbourg-link.com |
| ISBN: | 978-3-486-59064-7 ; 978-3-486-59262-7 ; 978-3-486-59064-7 |
| Other identifiers: | 10.1524/9783486592627 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014508616