Internationale Marketingforschung : Informationsgewinnung für das internationale Marketing
von Erich Bauer
| Year of publication: |
2009 ; 4., überarb. und aktualisierte Aufl.
|
|---|---|
| Authors: | Bauer, Erich |
| Publisher: |
München : Oldenbourg |
| Subject: | Internationales Marketing | International marketing | Internationale Marktforschung | International marketing research | Deutschland | Germany | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Online Resource
| Extent: | XXIV, 479 S. graph. Darst., Kt. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [419] - 461 |
| ISBN: | 978-3-486-59064-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819329