Internationale Markteintrittsstrategien und der Transfer von Marketing-Know-how
Lutz Hildebrandt ; Christina A. Weiss
| Year of publication: |
1997
|
|---|---|
| Authors: | Hildebrandt, Lutz |
| Other Persons: | Weiss, Christina A. (contributor) |
| Published in: |
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF. - Wiesbaden : Springer Gabler, ISSN 0341-2687, ZDB-ID 1086398-9. - Vol. 49.1997, 1, p. 3-25
|
| Subject: | Internationales Marketing | International marketing | Markteintritt | Market entry | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001210622