Internationales Marketing : der Marketing-Mix im globalen Umfeld
Manfred Perlitz, Randolf Schrank, Andreas Becker
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Perlitz, Manfred ; Schrank, Randolf ; Becker, Andreas |
| Institutions: | UVK Verlagsgesellschaft mbH (publisher) |
| Publisher: |
Konstanz : UVK Verlagsgesellschaft mbH |
| Subject: | Internationales Marketing | International marketing | Marketing-Mix |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 92 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seiten [83]-89 201506 |
| ISBN: | 3-86764-598-1 ; 978-3-86764-598-0 ; 978-3-86496-934-8 ; 978-3-86496-935-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011415523