Internationales Marketing
von Joachim Zentes; Bernhard Swoboda und Hanna Schramm-Klein
| Year of publication: |
2006
|
|---|---|
| Authors: | Zentes, Joachim ; Swoboda, Bernhard ; Schramm-Klein, Hanna |
| Publisher: |
München : Vahlen |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXIX, 691 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [617] - 675 |
| ISBN: | 978-3-8006-3283-1 ; 3-8006-3283-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003233094