Global marketing management
John A. Quelch ; Christopher A. Bartlett
| Year of publication: |
1999 ; 4. ed.
|
|---|---|
| Other Persons: | Quelch, John Anthony (contributor) ; Bartlett, Christopher A. (contributor) |
| Publisher: |
Reading, Mass. : Addison-Wesley |
| Subject: | Internationales Marketing | Marketingmanagement | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 703 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-35062-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004378288