Internationalization of domestic product life cycles
Year of publication: |
1997
|
---|---|
Authors: | Jacobs, Laurence W. ; Wills, James R. ; Coskun Samli, A. ; Bullard, William R. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 14.1997, 1, p. 75-87
|
Publisher: |
MCB UP Ltd |
Subject: | Organizational change | Product lifecycle |
-
Potdar, Parag, (2018)
-
Human Resource Management in Practice: A case Study Analysis at Company Level
Noon, Mike, (1989)
-
Market Structure and Market Performance in E-Commerce
Hackl, Franz, (2012)
- More ...
-
Internationalization of domestic product life cycles: An exploration of causality
Jacobs, Laurence W., (1997)
-
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R., (2008)
-
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun, (2008)
- More ...