Internationalization processes of SMEs : foreign market entry mode choice, experiential learning, and host-country selection
presented by Lina Hollender, M. Sc.
| Year of publication: |
19.10.2017
|
|---|---|
| Authors: | Hollender, Lina |
| Publisher: |
Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf |
| Subject: | Globalisierung | Globalization | Internationale Marktsegmentierung | International market segmentation | KMU | SME |
freely available
| Extent: | 1 Online-Ressource (circa 138 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Heinrich-Heine-Universität Düsseldorf, 2017 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011756727