Extent: | X, 286 S. Ill. 23 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Formerly CIP Machine generated contents note:1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities. |
ISBN: | 978-1-349-50414-5 ; 978-1-137-48894-7 ; 978-1-137-48896-1 |
Other identifiers: | 10.1057/978-1-137-48896-1 [DOI] |
Classification: | Marketing ; Neue elektronische Medien |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956529