Extent:
XXXIV, 537 S. : Ill., graph. Darst.
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
ISBN: 0-13-009406-4 ; 0-13-009405-6
Classification: Betriebliche Information und Kommunikation ; Marketing
Source:
Persistent link: https://www.econbiz.de/10004712769