Introduction to marketing
Carl D. McDaniel; Charles W. Lamb, Jr.; Joseph F. Hair, Jr.;
| Year of publication: |
2005 ; 8. ed., internat. student ed
|
|---|---|
| Authors: | McDaniel, Carl D. ; Lamb, Charles W. ; Hair, Joseph F. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Marketingmanagement | Marketing management | Marketing | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 736 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-32380-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002894925