Introduction to the special issue on marketing and operations management interfaces and coordination
Alternative title: | Special issue on marketing and operations management interfaces and coordination |
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Year of publication: |
2009
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Authors: | Ho, Teck-Hua ; Tang, Christopher S. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 18.2009, 4, p. 363-364
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Subject: | Marketing | USA | United States | Prozessmanagement | Business process management |
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