Introduction to the special issue on marketing science and health
Kusum Ailawadi, Tat Chan, Puneet Manchanda, K. Sudhir
| Alternative title: | Marketing science and health Special issue on marketing science and health |
|---|---|
| Year of publication: |
2020
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| Authors: | Ailawadi, Kusum ; Chan, Tat ; Manchanda, Puneet ; Sudhir, K. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 3, p. 459-464
|
| Subject: | Marketing | Gesundheit | Health | Marktforschung | Market research | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012294673