Introduction to the special issue on marketing science and health
Alternative title: | Marketing science and health Special issue on marketing science and health |
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Year of publication: |
2020
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Authors: | Ailawadi, Kusum ; Chan, Tat ; Manchanda, Puneet ; Sudhir, K. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 3, p. 459-464
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Subject: | Marketing | Gesundheit | Health | Marktforschung | Market research | Marketingtheorie | Marketing theory |
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