Introduction to the special issue on the intersection of professional selling and service
Adam Rapp and Thomas L. Baker
| Year of publication: |
March 2017
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|---|---|
| Authors: | Rapp, Adam ; Baker, Thomas L. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 37.2017, 1, p. 4-10
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| Subject: | frontline | sales | service | service-sales ambidexterity | sales-service interface | Verkauf | Selling | Dienstleistungssektor | Service industry | Verkaufspersonal | Salespeople | Organisationale Ambidextrie | Ambidextrous organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2017.1292099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690055