Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science
Year of publication: |
2014
|
---|---|
Authors: | Gupta, Sunil |
Other Persons: | Hanssens, Dominique M (contributor) ; Hauser, John R. (contributor) ; Lehmann, Donald R. (contributor) ; Schmitt, Bernd H. (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Marketing | Marketingtheorie | Marketing theory | Künstliche Intelligenz | Artificial intelligence |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 33, No. 1, 2014 In: pp. 1-5 In: DOI: 10.1287/mksc.2013.0830 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2014 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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