Intuitive pricing by independent store managers : challenging beliefs and practices
Year of publication: |
2020
|
---|---|
Authors: | Benoit, Sabine ; Kienzler, Mario ; Kowalkowski, Christian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 115.2020, p. 70-84
|
Subject: | Pricing | Convenience stores | Intuition | Price perception | Buying behavior | Multi-method research |
-
Schneider, Sebastian, (2022)
-
Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J., (2022)
-
Schneider, Sebastian, (2022)
- More ...
-
Pricing Strategy : A Review of 22 Years of Marketing Research
Kienzler, Mario, (2017)
-
Kienzler, Mario, (2021)
-
Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario, (2017)
- More ...