Investigating consumer confusion proneness cross-culturally : empirical evidence from the USA, Germany, and Thailand
Gianfranco Walsh, Andrew Lindridge, Vincent-Wayne Mitchell, Alexander Deseniss, Axel Lippold
| Year of publication: |
2016
|
|---|---|
| Authors: | Walsh, Gianfranco ; Lindridge, Andrew ; Mitchell, Vincent-Wayne ; Deseniss, Alexander ; Lippold, Axel |
| Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 2.2016, 3, p. 226-242
|
| Subject: | consumer confusion proneness | CCP | culture | Germany | Thailand | USA | validation | United States | Deutschland | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011715890