A research paper on digital marketing communication and consumer buying decision process : an empirical study in the Indian passenger car market
Rekha Dahiya and Gayatri
| Year of publication: |
2018
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|---|---|
| Authors: | Dahiya, Rekha ; Gayatri |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 31.2018, 2, p. 73-95
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| Subject: | Digital marketing communication | consumer decision making process | digital technology | Indian car market | Konsumentenverhalten | Consumer behaviour | Kfz-Markt | Automotive market | Online-Marketing | Internet marketing | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2017.1365991 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963097