Investigating metaverse marketing for travel and tourism
Year of publication: |
2024
|
---|---|
Authors: | Tsai, Shu-pei |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 30.2024, 3, p. 479-488
|
Subject: | Metaverse marketing | metaverse tours | holistic presence | holistic happiness | actual visit intention |
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