Investigating the effect of customer-generated content on performance in online platform-based experience goods market
Year of publication: |
2023
|
---|---|
Authors: | Kim, Da Yeon ; Kim, Sang Yong |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-13
|
Subject: | Consumer-generated content | Online-platform based market | Experience goods | Artwork | Customer review | Topic modeling | Sentiment analysis |
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