Investigating the Effectiveness of Triggered Email Marketing
Year of publication: |
2020
|
---|---|
Authors: | Goic, Marcel |
Other Persons: | Rojas, Andrea (contributor) ; saavedra, Ignacio (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | E-Mail | E-mail | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (39 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 1, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.3217130 [DOI] |
Classification: | M10 - Business Administration. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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