Investigating the impact of digital influencers on consumer decision-making and content outreach : using dual AISAS model
Year of publication: |
2022
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Authors: | Javed, Sara ; Rashidin, Md. Salamun ; Xiao, Yun |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,2, p. 1183-1210
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Subject: | Digital influencers | decision-making | SEM | dual AISAS model | visual centric platform | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Entscheidung | Decision | Online-Marketing | Internet marketing |
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