Investigating the impact of digital influencers on consumer decision-making and content outreach : using dual AISAS model
Sara Javed, Md. Salamun Rashidin and Yun Xiao
| Year of publication: |
2022
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| Authors: | Javed, Sara ; Rashidin, Md. Salamun ; Xiao, Yun |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,2, p. 1183-1210
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| Subject: | Digital influencers | decision-making | SEM | dual AISAS model | visual centric platform | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Digitale Plattform | Digital platform | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Social Web | Social web | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2021.1960578 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380832